About Ismet Saadi
With an academic background in Political Science from the University of Montreal, along with studies in Finance, Ismet Saadi began his career in France, where he gained nearly ten years of experience in the retail supply and pharmaceutical distribution sectors.
He successively held positions as Buyer and later in senior management, working for manufacturers of para-pharmaceutical, hygiene, beauty, and perfumery products, as well as for pharmaceutical wholesalers and distributors.
In 1998, he turned towards international business support, before founding Atlas Development in 2004, which he has been leading for over 20 years. He is also a graduate of the École de Guerre Économique (EGE) in Paris (School of Economic Warfare).
Today, he embodies a triple legitimacy:
- That of a seasoned business professional, with solid industrial and managerial experience.
- That of a recognized international expert with a solid reputation, active member of leading networks (Globallians, OSCI, Stratexio) and official partner of S-GE (Switzerland Global Enterprise).
- That of an entrepreneur himself, who naturally understands the expectations, ambitions, and constraints of the business leaders he supports. His career also allowed him to take part directly in the international growth of the companies he worked for.
This experience fostered an early appetite for international business, reinforced by extensive business travel to Asia, Africa, and the Americas (which he already knew well after a 10-year stay in Canada), as well as to the Caribbean, a region he knows particularly well.
This triple legitimacy makes Ismet Saadi a unique counterpart: strategist, operator, and peer to the entrepreneurs he advises.
Business Model
- Exclusive intellectual property
- Single point of contact and client coordination
- Operational responsibility and methodological oversight
- Issuing and consolidating data, reports, and actions
- Ensures service consistency and quality
- Continuous monitoring and consolidated reporting
- Long-term expansion strategy
- Lean, agile, and dynamic structure
- Recognized experts with 12 to 20 years of experience
- Long-standing collaboration, in some cases personal ties with the founder
- Brings in-depth local market knowledge
- Contributes to methodology and adapts to local realities
- Responsive and readily available for clients and projects
- Regular sharing of data, information, and analyses
- Promotes and represents Atlas Development in their territory
Atlas Development
Founded in 2004 in Paris, Atlas Development is the result of more than 25 years of international experience accumulated by its founder. Since its inception, the firm has pursued one clear ambition: to provide companies with a reliable and secure gateway to Africa, combining local proximity with a global vision.
A distinctive business model
Atlas Développement operates through a hybrid model that combines:
- A direct presence in Algeria and Tunisia, the firm’s historical stronghold.
- An equity stake in Dakar (Senegal) and Abidjan (Ivory Coast), covering French-speaking West Africa.
- Exclusive agreements with carefully selected consultancies in Nigeria, Ghana, Cameroon (covering neigboring countries like Gabon, Equatorial Guinea, Congo and DRC), Kenya (covering neigboring countries like Ethiopia, Uganda, Tanzania and Rwanda), Mauritania and Morocco.
These partners are local experts, with at least 10 to 15 years of experience, a strong business development DNA, and teams made up exclusively of national professionals. Each collaboration is governed by a systematic confidentiality agreement.
Atlas Development retains full intellectual property and overall coordination of the system. The firm acts as:
- The sole point of contact for clients,
- Responsible for the quality and consistency of services,
- The guarantor of continuous monitoring and coherence of operations.
This model combines the proximity and agility of local experts with the security and consistency of central coordination, offering companies a lightweight, dynamic, and scalable solution.
Recognized expertise
Atlas Development enjoys strong professional and institutional recognition:
- Globallians, the world’s largest network of international business support specialists.
- OSCI, the French professional organization representing international trade and consulting firms, of which Atlas Development has been an almost historical member for 18 years.
- Switzerland Global Enterprise (S-GE), for which Atlas Development is the official business developer for Algeria and Tunisia.
- Stratexio, an excellence program initiated by MEDEF that brings together international experts and entrepreneurs to accelerate the global growth of French companies.
- The trust of prestigious prescribers: a leading European bank and the BPCE Group (Banque Populaire and Caisse d’Épargne), which have recommended Atlas Development to their clients for over 15 years providing a high moral standing of the firm’s quality, seriousness and reliability.
Mission
Our mission is clear: to transform our clients’ international ambitions into tangible and lasting successes.
To achieve this, Atlas Development provides:
- Tailor-made support, adapted to each sector and market.
- The proximity of seasoned local experts, fully integrated into their economic and institutional environments.
- The security of centralized coordination based in Paris, ensuring uniformity, quality, and confidentiality.
Atlas Development thus offers companies a reliable, agile, and secure gateway to Africa.
Our motto: « Our business is to develop yours »
This slogan reflects our philosophy: Atlas Development’s core mission is entirely dedicated to the growth and success of its clients.
It conveys a simple and evident message: our raison d’être is to dedicate all our expertise, networks, and resources to developing your business.
Vision
Expert Team Member
Our regional experts, active across the markets of the Maghreb and Sub-Saharan Africa, combine in-depth knowledge of local realities with strong and trusted networks. Working closely with our Paris office, they provide clients with tailored strategic and operational support, ensuring successful market entry and sustainable growth across the continent.