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About Ismet Saadi

With an academic background in Political Science from the University of Montreal, along with studies in Finance, Ismet Saadi began his career in France, where he gained nearly ten years of experience in the retail supply and pharmaceutical distribution sectors.
He successively held positions as Buyer and later in senior management, working for manufacturers of para-pharmaceutical, hygiene, beauty, and perfumery products, as well as for pharmaceutical wholesalers and distributors.

In 1998, he turned towards international business support, before founding Atlas Development in 2004, which he has been leading for over 20 years. He is also a graduate of the École de Guerre Économique (EGE) in Paris (School of Economic Warfare).

Today, he embodies a triple legitimacy:

  • That of a seasoned business professional, with solid industrial and managerial experience.
  • That of a recognized international expert with a solid reputation, active member of leading networks (Globallians, OSCI, Stratexio) and official partner of S-GE (Switzerland Global Enterprise).
  • That of an entrepreneur himself, who naturally understands the expectations, ambitions, and constraints of the business leaders he supports. His career also allowed him to take part directly in the international growth of the companies he worked for.
    This experience fostered an early appetite for international business, reinforced by extensive business travel to Asia, Africa, and the Americas (which he already knew well after a 10-year stay in Canada), as well as to the Caribbean, a region he knows particularly well.

This triple legitimacy makes Ismet Saadi a unique counterpart: strategist, operator, and peer to the entrepreneurs he advises.

Business Model

  1. Exclusive intellectual property
  2. Single point of contact and client coordination
  3. Operational responsibility and methodological oversight
  4. Issuing and consolidating data, reports, and actions
  5. Ensures service consistency and quality
  6. Continuous monitoring and consolidated reporting
  7. Long-term expansion strategy
  8. Lean, agile, and dynamic structure

  • Recognized experts with 12 to 20 years of experience
  • Long-standing collaboration, in some cases personal ties with the founder
  • Brings in-depth local market knowledge
  • Contributes to methodology and adapts to local realities
  • Responsive and readily available for clients and projects
  • Regular sharing of data, information, and analyses
  • Promotes and represents Atlas Development in their territory
Uganda country flag
Tunisia country flag
Togo country flag
Senegal country flag
Rwanda country flag
Republic of the Congo country flag
Nigeria
Morocco country flag
Mauritania country flag
Kenya country flag
Ivory Coast country flag
Guinea country flag
Guinea Bissau country flag
Ghana country flag
Gabon country flag
Ethiopia country flag
Equatorial Guinea country flag
Democratic Republic of the Congo country flag
Cameroon country flag
Benin country flag
Algeria country flag

Atlas Development

Founded in 2004 in Paris, Atlas Development is the result of more than 25 years of international experience accumulated by its founder. Since its inception, the firm has pursued one clear ambition: to provide companies with a reliable and secure gateway to Africa, combining local proximity with a global vision.

A distinctive business model

Atlas Développement operates through a hybrid model that combines:

  • A direct presence in Algeria and Tunisia, the firm’s historical stronghold.
  • An equity stake in Dakar (Senegal) and Abidjan (Ivory Coast), covering French-speaking West Africa.
  • Exclusive agreements with carefully selected consultancies in Nigeria, Ghana, Cameroon (covering neigboring countries like Gabon, Equatorial Guinea, Congo and DRC), Kenya (covering neigboring countries like Ethiopia, Uganda, Tanzania and Rwanda), Mauritania and Morocco.

These partners are local experts, with at least 10 to 15 years of experience, a strong business development DNA, and teams made up exclusively of national professionals. Each collaboration is governed by a systematic confidentiality agreement.

Atlas Development retains full intellectual property and overall coordination of the system. The firm acts as:

  • The sole point of contact for clients,
  • Responsible for the quality and consistency of services,
  • The guarantor of continuous monitoring and coherence of operations.

This model combines the proximity and agility of local experts with the security and consistency of central coordination, offering companies a lightweight, dynamic, and scalable solution.

Recognized expertise

Atlas Development enjoys strong professional and institutional recognition:

  • Globallians, the world’s largest network of international business support specialists.
  • OSCI, the French professional organization representing international trade and consulting firms, of which Atlas Development has been an almost historical member for 18 years.
  • Switzerland Global Enterprise (S-GE), for which Atlas Development is the official business developer for Algeria and Tunisia.
  • Stratexio, an excellence program initiated by MEDEF that brings together international experts and entrepreneurs to accelerate the global growth of French companies.
  • The trust of prestigious prescribers: a leading European bank and the BPCE Group (Banque Populaire and Caisse d’Épargne), which have recommended Atlas Development to their clients for over 15 years providing a high moral standing of the firm’s quality, seriousness and reliability.

Mission

Our mission is clear: to transform our clients’ international ambitions into tangible and lasting successes.

To achieve this, Atlas Development provides:

  • Tailor-made support, adapted to each sector and market.
  • The proximity of seasoned local experts, fully integrated into their economic and institutional environments.
  • The security of centralized coordination based in Paris, ensuring uniformity, quality, and confidentiality.

Atlas Development thus offers companies a reliable, agile, and secure gateway to Africa.

Our motto: « Our business is to develop yours »

This slogan reflects our philosophy: Atlas Development’s core mission is entirely dedicated to the growth and success of its clients.
It conveys a simple and evident message: our raison d’être is to dedicate all our expertise, networks, and resources to developing your business.

Vision

To be the strategic and operational partner of reference for companies seeking to expand their activities in Africa, by combining local expertise with international coordination.

Atlas Development stands out thanks to an approach that is:

  • Rigorous, through the careful selection of local experts.
  • Reliable, with operational responsibility and continuous monitoring ensured by the firm.
  • Agile and scalable, in line with the ever-changing realities of African markets.

Expert Team Member

Our regional experts, active across the markets of the Maghreb and Sub-Saharan Africa, combine in-depth knowledge of local realities with strong and trusted networks. Working closely with our Paris office, they provide clients with tailored strategic and operational support, ensuring successful market entry and sustainable growth across the continent.

Sonia

Business Development & Sourcing – Tunis, Tunisia

Moneim

Industrial & Commercial set up

Accounting & HR services

Tunis, Tunisia Bureau Chief

Ismet

Africa & Maghreb Coordinator

Paris, France Bureau chief

Mane

Nouakchott, Mauritania Bureau Chief

Business Development

Momar

Taxation & OHADA Law – Dakar, Senegal

Philippe

Business Development

Team Leader Dakar/Abidjan

Médoune

Industry & Infrastructure – Abidjan

Fatou

Administrative Assistance – Dakar

Thessa

Lagos, Nigeria Bureau Chief

Sharon

Douala, Cameroon Bureau Chief

Barbara

Business Developer

Douala- Cameroon

Jessica

Business Developer

Douala- Cameroon

Marcel

Business Developer

Douala- Cameroon

Vincent

Nairobi Bureau Chief

Oliver

Business Developer

Nairobi – Kenya

Maxwell

Business Developer

Nairobi – Kenya

Bassirou

Agriculture & Agro-Industry

Dakar – Senegal

Testimonial Client Two

“We decided to look again at the Algerian market, a market on which we had a few too few regular customers anyway.

This market, which we had neglected too long, seemed to us to have interesting potential, but we did not know how to apprehend it.

During the 2nd quarter of 2018, we contacted one of our banks who immediately put us in touch with Atlas Développement. After a single Telco, things went very fast:

– A service offering with market analysis in general and the potential of a targeted industry.

– We have from this list defined a panel of customers to visit in priority, and organized our first tour in record time.

A big thank you to Atlas Development for its knowledge of the Algerian market, its knowledge of the Algerian legislative aspects and its persuasive power of the local interlocutors who sometimes had difficulty understanding our approach and all the interest they could draw from it.

Atlas Développement is also involved beyond its initial prerogatives and seeks to soak up our products to virtually fulfill our role! Again a big thank you!

In addition, its business linking is in both directions, namely to import but also to export. This global approach was particularly appreciated by our various interlocutors.

Atlas Development is a structure that brings a “plus” in our bilateral business.

Thank you for everything!”

Pascal Dell
Sales Director-STOCKO-CONTACT
Testimonial Client Two

“I’m delighted and honored to be able to provide a personal and on behalf of Chevron a reference for Atlas Development. I can do so in respect of my knowledge on Atlas Development and based on the professional work during the assignment in Algeria.

Mr. Ismet Saadi, GM of Atlas Development, is an exceptionally professional, respectful, mature, dedicated and enthusiastic person. He has high ethical standards and doesn’t compromise on principles.

The results achieved during the assigned mission exceeded all our expectations. The reasoning, justification, ingenuity, thinking out of the box with new ideas and suggestions have been highly impressive, as well as his excellent communication and administrative management by providing professional reports and analytical data.

Atlas Development has embraced our Chevron Way and complied with all our standards and guidelines.

During this Algerian mission, I met not only a valuable partner but also a friend who will remain among my relatives forever. Thank you Ismet…”

Ali Redouane us-flag
Business Develoment & Projects EMEA - Downstream & Chemicals-CHEVRON CORPORATION
Testimonial Client Two

“… Thank you for your effective support in our mission of searching new partners in Algeria. In this context, your very professional preparation as well as your good knowledge of business in Algeria have allowed us to progress very quickly on our task. Thus, we will strongly recommend your company to those of our aquaintances that could need a local help on this specific market, still ignored by many European companies… “

Albert Jacob duch
Sales Manager - Lindab - Astron SA - Diekirch-Luxembourg
Testimonial Client Two

“…this letter is to express my satisfaction in regards to the support and assistance that [the Consultant] of Atlas Development provided to my company in late 2008 and early 2009 as we underwent a search for potential sites to construct a new manufacturing facility in the vicinity of Oran, Algeria. I personnaly travelled to Algeria on three occasions during the time period mentioned above to visit potential sites and meet with local government and utility company officials as well as companies capable of providing us with assistance in qualifying potential sites (surveying and geotechnical investigation). I was accompanied by [the Consultant of Atlas Development] on all three occasions. [This firm’s Consultant] pre-arranged all meetings such that my visits were as efficient and productive as possible and also proved to be very flexible and adaptable when some meetings invariably needed to be rescheduled. I found [Atlas Development’s Consultant] to be very attentive to the needs of my company, professional and discrete in his conduct and a valuable asset to our investigation into this region. I would recommend [Atlas Development’s] services for similar type work in the future and would not hesitate to work with [them] should my company decide to resume activities in the area.”

David R. Younker us-flag
Vice President of Engineering-GUARDIAN - USA
Testimonial Client Two

“The Swedish group Trioplast is the second European manufacturer of polyethylene packing films. In an attempt to look for business partners in Algeria, Trioplast has called for the services of Atlas Développement…
In a first mission that took place in Paris from the 07th to the 13th of march 2008, we met the Atlas Développement representative in order to schedule together conditions linked to our expectations.
Next, Atlas Développement has provided us before our trip to Algeria with a complete mission that included exhaustive economic information about the Algerian market, a complete schedule of our appointments, a precise description of our trip logistics and finally a full technical sheet of each of our contacts and their financial potential.
Atlas Développement has definitely insured the success of this mission by proposing an exhaustive, relevant and serious list of potential partners. Their good understanding of our needs allowed us to meet the chief persons in charge of this market in less than one week.
Atlas Développement being perfectly suited to this kind of mission, we were effectively assisted during the various talks we had with our potential partners.
The Algerian market remains a “new” market with strong potential but still complex to apprehend. Nonetheless, Atlas Développement knowledge of the algerian economic environment greatly helped us when we had to study and analyze our various appointments.
Thus, choosing our partner has become a rather easy task.
I highly advise all companies wishing to start business in Algeria to structure their strategy and call upon services of companies such as Atlas Développement.

Hugues Cormier Sweden Flag
Area Director Southern Europe / Africa-TRIOPLAST SA Group - France
Testimonial Client One

” During a primary approach of the Algerian market, we had to call upon Atlas Development services. Its mission was to identify prospects most likely to use our products for their own needs or resell them on the local market. Having checked these prospects financial potential, Atlas Development organized two rounds of meetings with them. Thanks to their experience and professionalism, Atlas Development helped us meet within less than two months the main Algerian companies involved in this specific branch of industry. This company support has been very valuable and helped us manage very smoothly our cultural differences when approaching the business world. Therefore, we recommend Atlas Development to all companies that wish to start up their business in Algeria.”

Jean Yves Spitz France Flag
Sales manager - Proji SA-Châtelet-in-Brie - France
Testimonial Client One

On request of [Atlas Développement], I prepared the following testimonial to attest to the quality of services that were received during below specified visits to Algeria :

– Exploratory visit to gauge the availability and quality of logistical services in Algeria, specifically in the Oran region, in the framework of the planned establishment of a float glass manufacturing facility.

– Follow-up on the initial visit – more in depth and directed, after having established various potential construction sites.

– Final exploration and confirmation of study findings.

Due to the complexity of the country and its customs, it was decided to use the services of [Atlas Développement], to execute the above mentioned studies and visits; in order for [this firm] to:

– Understand the scope of the visit, purpose, required data, goals.

– Propose potential meetings with representatives of both government – as well as local private agencies.

– Prepare the agenda for the visits.

– Execute the visit itself together with us.

[Atlas Développement] was not specifically chosen for [its] knowledge of, or involvement with, the logistics sector; but was rather recommended on [its] ability to adapt [itself] to any issue at hand – as well as for [its] flexibility to adjust and include (also propose) meetings on short term notice; even with high level government officials.

These capacities were confirmed to us when, on a very short notice, we asked [this firm] to prepare the first exploratory visit, during which a large number of different ports, logistics agencies and transportation companies were visited and interviewed.

The information that was obtained during this visit was in all aspects pertinent and sufficient.

When fine tuning on subsequent visits, the additional knowledge obtained at that time served to reach accurate final conclusions on costing and organization.

[this firm’s] knowledge of local customs, – culture and language was very valuable – we asked [the Consultant of Atlas Développement] to use his judgment to set the tone and pace of the meetings.

During the course of the visits I was able to learn that, without this support, many mistakes could have been made when addressing the interviewed persons.

[This firm’s Consultant] approaches were correct, cultivated, and respectful. Whilst at some times, when he considered this to be appropriate, he was able to be humble – at other times, if necessary, his approach would be more direct and cutting to the core.

Because of the aforementioned, I do not hesitate to recommend [Atlas Développement] in the fullest for any employment of representation or support of companies that wish to establish themselves in the country of Algeria or that wish to investigate the possibilities of that remarkable country.

Siets Jan MEIJER
Logistics area Manager- LIFT TRANSIT (Offergeld Logistik)-Allemagne

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