A Diversified Economy at the Crossroads
Executive Snapshot
- Population: ~12 million
- GDP (nominal): ~$45–55 billion
- Currency: Tunisian dinar (TND)
- Main sectors: Manufacturing, ICT, tourism, agriculture
- Top trade partners: EU (France, Italy, Germany)
- Regional role: Industrial and services bridge between Europe and Africa
Macroeconomic Overview
A diversified base in textiles, automotive components, aerospace parts and ICT services underpins exports. Tourism continues recovering. Macroeconomic pressures (fiscal balance, inflation) and reform timelines shape the business climate, while proximity to Europe sustains near‑shoring plays.
Strategic Sectors and Opportunities
- Near‑shoring: electronics, wire harnesses, aerospace machining
- Digital services: BPO/IT, fintech sandboxes, cybersecurity
- Agri & food: olive oil, dates, seafood processing and logistics
- Tourism: coastal and cultural segments upgrading
Business Environment and Regulation
Preferential EU access and multiple trade arrangements; incentives in ICT and industry. Administrative procedures and FX convertibility constraints require careful structuring; partnering with seasoned local advisors is key.
Risks and Challenges
- Political and fiscal uncertainty
- FX constraints; payment timelines
- SME finance and bureaucracy
Atlas Development Insights
Atlas Développement supports clients in Tunisia through a long-trusted local partner in Tunis with a team of 15 professionals, providing a strong and reliable base in the country. This partnership allows us to deliver market studies, partner and distributor searches, and company set-up assistance. Beyond entry support, the local team also provides services in industrial and services sourcing, accounting, and human resources management. Together, we facilitate B2B agendas and ensure that our clients benefit from both strategic guidance and solid operational support.